Jumbo Electronics, a leading consumer electronics firm, has signed a contract with Slovenia-based Gorenje, a top European manufacturer of household appliances, for exclusive distribution rights of Gorenje’s products in the UAE and Oman.

The deal, which represents 20-25 per cent of all Gorenje sales across the Middle East, gives Jumbo Electronics the right to sell selected Gorenje branded products at its 30 retail shops across the UAE, and exclusive distribution rights across Jumbo’s wider business network in the UAE and Oman.

All Gorenje product categories – including cookers, fridges, freezers, ovens, hobs & hoods, washing machines and tumble dryers – will soon become available in Jumbo stores and other retail outlets across the Jumbo distribution network, said a statement.

Jumbo Electronics will also be providing exclusive after-sales support for Gorenje products at its fully-fledged service centres.

“This new partnership with Gorenje introduces a well known and respected European brand with a strong design aesthetic to shoppers in the UAE and Oman,” said Peter McElwaine, CEO, Jumbo Electronics.

“We see real prospects for the brand’s growth in the region, and will work with the Gorenje team to boost presence and sales in the Middle East.”

Franjo Bobinac, president and CEO, Gorenje, said: “Middle East is one of the most promising markets for Gorenje. Partnering with Jumbo Electronics gives us unrivalled networks and routes to market across the UAE and Oman.”

Dedicated dealer conventions will be used to introduce the new products to business partners and enhance Gorenje’s market base in the region; with in-store activities and customer promotions helping to introduce Gorenje products to local customers, the statement said. – TradeArabia News Service