Damas, the leading jewellery and watch retailer in the Middle East, has launched new jewels for year-end festivities in one of its most popular diamond jewellery collections, Hayati.

The new jewels, made of 18k yellow gold and set with diamonds, come with the signature motif of a crescent-shaped design showcasing one diamond brilliant in its clasp. Four such crescents are then aligned together, displaying diamonds in gradually graded sizes to present graceful chandelier earrings, pendants and rings.

“We are extremely happy to present new pieces exuding a festive aura designed to match the demands of the celebratory season, which I am positive will be welcomed by Hayati’s numerous fans,” said Tamjid Abdullah, deputy managing director, Damas Jewellery.

Hayati is the visionary outcome of a collection exclusively designed with femininity’s tributes, its mood and mystique. It is presented in nine dazzling lines each devoted to one virtue or aspect of womanhood, such as Al Huriah (independence), Al Hikmah (wisdom), Al Shajaa (courage), Al Kamal (wholeness/compassion), Al Atifah (completeness), Al Wafaa (loyalty/faithfulness), Al Karam (generosity) and Ehtiram (respect), said a statement.-TradeArabia News Service