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LG launches solar powered phone

Amman, March 22, 2010

LG Electronics (LG), a leader and technology innovator in mobile communications, has launched its new compact full touchscreen phone that can be recharged utilising the power of the sun.

Worldwide, the LG GD510, or simply, Cookie POP, has topped one million unit sales in five months after its European and CIS release in October 2009, a statement said.

“We at LG have successfully reduced 2.1 million tons of greenhouse gas emissions in the first half of 2009 through greater energy efficiency and improved manufacturing processes,” said Kevin Cha, managing director at LG Electronics Levant.

“We develop our products based on the company’s goal of eco-friendly sustainability. Our green policy is included in the handset’s entire lifecycle process, from raw materials through production, logistics, usage and disposal,” he added.

Ten minutes under the sun provides up to 2 minutes 15 seconds of talk time or up to 180 minutes of standby time for the LG GD510. In addition to saving energy during the day, this also benefits users who are running low on power and are away from a charger at the time.

Features like eco-tree and eco-calculator under the phone’s CO2 menu allow people to track how much they have reduced CO2 emissions by using the solar cell battery.

LG adheres to the European Union’s RoHS requirements, and went even further with the LG GD510, ensuring that it does not contain any polyvinyl chloride (PVC) and is made free of BFR (brominated flame retardants) and CFR (chlorinated flame retardants) almost up to 99.9 per cent, the statement said.

When the phone is fully charged, it beeps and displays a message on screen, reminding users to unplug the charger and save energy. Packaging made from recycled paper with soy ink printing is another way the LG GD510 is environmentally-conscious.

“By 2012, LG plans to reduce the amount of greenhouse gases emitted by our products to a level 15 percent lower than 2007 by enhancing the energy efficiency of our main products,” added Cha. “We will continue our role as a socially responsible leader in the mobile industry.”

LG will launch other Cookie series phones – Cookie Plus (LG GS500), Cookie 3G (LG KM555) and Cookie Fresh (LG GS290) – in the first half of this year, the statement said. – TradeArabia News Service




Tags: solar | LG | Amman | Touchscreen | Recharge | Cookie POP |

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