Reebok launches 'hitech' running shoe
Dubai, March 31, 2010
Reebok has introduced its most technically-advanced running and training shoe 'The ZigTech' designed to cause less wear and tear on key leg muscles.
The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape, Reebok said in a statement.
This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step, it added.
"The new shoe allows your key leg muscles to do less, so you can do more. Simply put, it’s like an energy drink for your feet. Everything about Reebok’s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride."
"It is designed to cause up to 20 per cent less wear and tear on key leg muscles, especially the shins and hamstrings," said Bill McInnis, Reebok’s Head of Advanced Innovation, who led the team behind the technology.
Bill said traditional energy return was focused only on the vertical impact of the heel strike. "In contrast, ZigTech is designed to transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot," he added.
“Reebok has always been committed to innovation,” said Uli Becker, Reebok’s global president. "ZigTech is the latest example of how we continue to deliver products that reset the bar and move the fitness and training world forward in a new and exciting way," Becker observed.
The ZigTech will be launched in the region this summer. Reebok’s ZigTech footwear collection will be available for men and women in an array of bold, bright colours that will make you truly stand out in the gym and on the court, field or track.-TradeArabia News Service