Baume & Mercier signs up Garcia for campaign
Dubai, May 10, 2010
Baume & Mercier, the Geneva-based watch brand, is associating with Hollywood actor and celebrity Andy Garcia as the new star ambassador in the fifth edition of its humanitarian initiative.
For the Swiss company’s philanthropic drive Baume & Mercier & Me, Garcia is offering voluntary use of his reputation and his image by serving as the company’s ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice.
All royalties normally due to Andy Garcia, as well as those of photographer Greg Gorman, will be donated to several organisations working in the fields of cancer research, child education, helping underprivileged women and the struggle against poverty – all causes that Baume & Mercier has been actively supporting for some time now.
For this campaign, Garcia wears a Baume & Mercier Classima Executives XL MOAO 8688 steel watch.
The watch with its guilloché dial featuring an opening that reveals the balance, is a perfect match with his personality, a statement said.
With its Roman numerals, straight-line guilloché dial and blued hands, it features the best of traditional watch making interpreted in a contemporary manner ideally suited to all circumstances, according to the statement. – TradeArabia News Service