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LG launches story-sharing campaign

Manama, May 29, 2010

LG Electronics, a global leader and technology innovator, has initiated an online campaign that aims to elicit and share touching stories from LG consumers around the world.

Launched by LG Electronics Business Solutions, a business-to-business infotainment company, the campaign Sincerity at sincere.lge.com/gf marks the arrival of LG’s new LED monitors series, the E40 and E50, a statement said.

“The LG LED Sincerity campaign will be conducted simultaneously in nine countries, with people sharing 2,073,600 sincere messages, one for each pixel on our new monitors,” said H S Paik, president of LG Gulf.

“We hope people will re-think the meaning of ‘sincerity’ in their friendships by participating in this campaign, and have a chance to learn about LED technology and LG’s devotion to its consumers as symbolized by more than 2 million pixels on these new monitors,” he added.

As part of the Sincerity campaign, which runs from May 15 to July 13, participants will be asked to “show their sincerity” by leaving on the campaign’s website moving personal stories or their own personal reflections on what sincerity means.

I-Phone and Android phone users can contribute their sincere stories by simply tapping them into their phones. Smartphone users can also download a “wallpaper” containing their own sincere stories.

Each participant will be allotted one of 2,073,600 pixels, which will collectively form a full picture with as many pixels as LG’s new LED monitors.

During the promotion, LG will display selected messages across all retail stores in UAE LED Zones.

The winners will also receive one of a range of prizes, including a Volkswagen Wagon Golf GTI2, travel vouchers worth Dh30,000 ($8,167) and full HD TV monitor.

There will also be special sweepstake prize draw where 30 lucky winners will take home an LED LCD monitor.

LG is using the Sincerity campaign to cast its new monitors as more than just products. In providing the perfect place for users to talk, see, work and play, the E40 and E50 series are aimed at becoming a true friend in the workplace or at home, the statement said.

The E50’s Smart+ package includes a dual web feature that automatically splits the screen to allow easy multitasking, an auto brightness function that measures the light surrounding the monitor to ensure optimal brightness at all times, and a cinema mode, which creates the perfect environment for watching videos.

The E40’s fun package, meanwhile, boasts various photo editing features, and an original ratio function that enables viewers to watch videos in their original 4:3 wide angle without any on-screen distortion.

As well as being 30 per cent lighter, the monitors use 45 per cent less energy and fewer hazardous materials, with no halogen and mercury at all, according to the statement. – TradeArabia News Service




Tags: LG | Manama | LED monitors | Sincerity | Story sharing |

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