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Sony to launch Arabesque-themed VAIO notebooks

Dubai, June 30, 2010

Sony Gulf will launch mystic Arabesque-themed VAIO notebooks in three new colours embellished with a characteristic etching pattern ahead of Eid festivities.

Developed by Sony after a comprehensive survey of the Arab region’s youth, the colours and patterns of the new VAIO EA series 14-inch notebooks will allow users to match the VAIO notebook with their personal styles, a statement said.

The VAIO EA series notebooks, available in gold, pink and black, sport a unique decorative etching pattern reflecting an ‘arabesque’ motif that serves as a fitting testimony to the region’s fashion and interior design trends, it added.

The pattern seamlessly stretches on to the palm rest and touchpad, allowing users to enjoy the aesthetic component of the design whether the VAIO is open or shut.

Each notebook is also complemented by a similarly patterned pouch, VAIO Bluetooth mouse and exchangeable mouse covers to complete the structured and elegant look, the statement said.

“The new look VAIO EA Series is launched at a significant time in the Middle Eastern region,” said Dharmendra Lalai, head of IT and B2B marketing division, Sony Gulf.

“The pride our core target audience takes in their traditions and rich culture has been the inspiration for the spectacular arabesque design of this notebook," he added.

The gold version dons a golden coloured VAIO logo; the pink sports a shiny tone while the black version maintains an air of elegance and sharpness, according to the statement.

The new models come with Intel Core i5 CPU offering powerful processing capability and ATI Mobility Radeon HD 5650 graphics with 1GB VRAM to handle image editing, gaming, HD movie playback, and media-rich web sites with ease, the statement added.

The Web button and Quick Web Access allow users to instantly start surfing without the need to boot up Windows. Quick Web Access also offers multiple tabbed browsing and a ‘split’ view for browsing two web pages side-by-side.

A dedicated ‘Assist’ button additionally gives a one-touch access to VAIO Care, simplifying basic maintenance and troubleshooting tasks to keep the VAIO notebook in good condition.

VAIO button is also available for media gallery to offer an intuitive way to explore music, photo and video collection. PMB VAIO Edition, VAIO’s original software, helps to access multimedia on the go.

The notebooks are embedded with three side-mounted USB ports that are joined by a fourth high-speed eSATA/USB port to facilitate fast file transfers to an external drive up to five times faster than via USB2.0.  Connection to HD TVs via a HDMI port is also available.

The notebooks incorporate a touchpad with multi-gesture functions for users working without a mouse. These functions support three major finger motions: scrolling through pages, moving backwards and forwards on web pages, and zooming in and out. – TradeArabia News Service




Tags: Dubai | Sony | notebooks | VAIO | Arabesque |

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