Sony unveils interchangeable lens camera

Dubai, July 8, 2010

Sony Gulf has launched its first ultra-compact, interchangeable lens system digital cameras, featuring the world’s smallest and lightest interchangeable lens digital camera body.

Equipped with the latest ExmorTM APS-C HD CMOS image sensor and high speed Bionz processor, the new Nex-3 and Nex-5 deliver high quality images and full HD movie recording with richer tonal gradation and lower noise, a statement said.

The cameras offer higher ISO sensitivity of up to 12800, 14.2-megapixel resolution and defocusing to achieve beautiful images even in low light conditions without having to use a tripod or flash.

Movies can also be recorded in stunning Full HD 1920 X 1080i resolution in AVCHD format in Nex-5 and MP4 720p resolution in Nex-3.

Weighing approximately 229g and measuring 24.3mm thick, the top-of-line, slim and stylish Nex-5 provides both professional and amateur photographers an ideal digital camera for all occasions that can fit perfectly into pockets or handbags.

“As a leader in innovation, Sony developed the new line of   cameras so that anyone – seasoned or amateur photographers – can easily capture DSLR quality images,” said Osamu Miura, managing director, Sony Gulf, a subsidiary of Sony Corporation and the headquarters for the Middle East and Africa regions.

“For photographers who are new to extensive manual controls on a camera, the Nex series offers a sleek form factor, as well as user-friendly settings that allow them to capture professional photos effortlessly.”

“For experienced photographers, the lightweight Nex series offers serious DSLR performance in a camera that they can easily carry with them at all times,” he added.

The Nex-3 and Nex-5 allow photographers to swap between lenses for greater flexibility and precision with the   range of E-mount lenses. In addition, the optional A-Mount Adapter enables photographers to use the existing wide range of   A-mount lenses with the Nex series, expanding imaging possibilities.

The digital SLR cameras that come in attractive colours combine pristine picture quality and brilliant features. The Nex-3 comes in three color options – black, red and silver – while the Nex-5 comes in black and silver. – TradeArabia News Service

Tags: Dubai | Sony | Digital SLR | Nex | Interchangeable lens |