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Sony mobile phone wins top EU award

Dubai, August 30, 2010

Sony Ericsson said its new smartphone Xperia X10 mini has won the “European Mobile Phone 2010-2011” award for its unique combination of compact size and excellent performance with a comprehensive range of features.

Editors from 50 special interest magazines across Europe singled out the Sony Ericsson Xperia X10 mini as their number one mobile phone, highlighting the mobile phone’s style and design features and the easy way you can use it to communicate with just one hand, said a company statement.

The award from European Imaging and Sound Association (EISA) highlights Sony Ericsson’s commitment to deliver smartphones optimised for communication and entertainment through its Xperia smartphones, it added.

On their selection, The EISA jury said, “Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a 5 megapixel camera with flash.'

'The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch screen size is just 2.55-inch. Its small size and weight and variety of vivid case colours make it perfect for introducing the fairer sex to smartphone technology.'

This accolade comes following the earlier announcement that Xperia X10 mini had received the prestigious 'Red Dot Product Design Award 2010,' said a senior official.

“We’re delighted Sony Ericsson has been recognised for refining the smartphone user experience,” said Ruediger Odenbach, general manager, Sony Ericsson, Middle East.

'Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size,' he explained.

'Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform,' Odenbach added.-TradeArabia News Service




Tags: EISA | Sony Ericsson | Xperia X10 mini | European mobile phone award |

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