Aswaaq sees 40pc jump in Ramadan sales
Dubai, September 6, 2010
UAE retailer aswaaq has projected a 40 per cent increase in overall monthly sales across its network with consumers packing supermarkets across the country looking for the best in Ramadan offerings.
Following individual product promotions and new store-wide offers, aswaaq footfall during the first half of Ramadan has increased by over 15 per cent compared to the monthly average, it said in a statement.
It is expecting to maintain that pace in the coming weeks, it added.
This year, aswaaq launched a number of Ramadan offerings, including an opportunity for shoppers spending Dh1000 ($272) or more to get an additional Dh1000 of spending at any aswaaq location, by receiving a booklet of 100 coupons each redeemable for Dh10 off their next purchase.
Looking at individual consumer groups, aswaaq WAFA loyalty members also receive an additional 10 per cent off specified daily fresh products during the month of Ramadan.
The implementation of an expanded delivery service adds to the monthly specials, giving residents across Dubai the chance to enjoy free delivery of all orders made for Dh50 or more.
Aswaaq has also introduced an Iftar pack for its customers worth only Dh10 and is already getting the desired demand on this package in all aswaaq centers, it said.
“Many of the campaigns we run during Ramadan are designed in consideration of our customer’s feedback, responding to their needs and desires as provided through our ongoing customer satisfaction programme,” said Affan Khoori, executive director – Retail.
“For our WAFA customers, we’ve seen over 20 per cent increase in the number of transactions being made, totalling more than 40 per cent growth in sales compared to the monthly average. Those numbers are even higher than last year’s Ramadan and demonstrate to us that we’re moving in the right direction.”
In preparation of the rush immediately preceding the iftar meal, aswaaq has spent extra time with its employees prior to the holy month, it said.
This includes the organisation of special Ramadan awareness programmes for non-Muslim employees to highlight the important practices and customs that are observed during the holy month. – TradeArabia News Service
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