Samsung launches hybrid camera
Seoul, September 14, 2010
Samsung Electronics Co, the world's No 3 maker of compact digital camera, unveiled a hybrid camera on Tuesday and predicted the new segment will grow 10-fold in five years to take over the high-end SLR market.
Traditional camera makers such as Canon and Nikon are facing a fresh threat to their dominance of the high-end single-lens reflex (SLR) market from Sony's NEX and other so-called mirrorless cameras by Olympus Corp and Panasonic Corp.
They have ditched the mirror from the traditional SLR format, allowing them to make the cameras smaller, and bet the middle segment will appeal to both compact users trading up and photography enthusiasts tired of lugging around heavy equipment.
Samsung joined the foray on Tuesday with a hybrid camera model NX100 that combines a light-weight body with the high-quality images of an SLR camera.
"The mirrorless camera will be the new locomotive of digital camera market growth going forward and it will take over the SLR market in 2012 or 2013," Park Sang-jin, head of Samsung's Digital Imaging Business, told reporters.
"This new segment is already attracting consumers from compact users and will grab further market share by adding more consumers from the SLR category."
Samsung forecast the market would grow to 15.3 million units by 2015 from 1.5 million units estimated this year.
The South Korean firm is the world's third-largest maker of compact digital cameras with a 11.8 percent market share, but has little market share in the more profitable and high-end SLR segement, which is dominated by Japanese firms Canon and Nikon.
Sony is ahead of Samsung and scored an instant hit in Japan when it introduced its NEX mirrorless camera in June, grabbing market share held by Nikon and Canon.
Sony is the world's top compact digital camera producer with a 17.4 percent market share but languishes a distant third in the SLR market. - Reuters
More Retail & Wholesale Stories
- Acer targets double digit growth in Saudi
- Origin offers a chance to win luxury doors
- Big jewellery show opens in Abu Dhabi
- Casio offers G-Shock in camouflage patterns
- AdvanTag to launch mobile app in Dubai
- Bahrain Duty Free plans $2.6m revamp
- Sennheiser unveils new microphone system
- Centrepoint opens 100th store in Dubai
- Panasonic to showcase top AV solutions in Dubai
- Alhokair eyes US, UK buys; plans debut sukuk
- 20 countries back Abu Dhabi jewellery show
- SanDisk launches 128GB memory card
- Canon launches 30x zoom PowerShot
- Bin Hindi unveils new 'Twenty20' sales plan
- Nokia tops UAE mobile handsets market
- Spinneys to set up distribution centre at Kizad
- P&G wins product innovation awards
- Xerox names MEA general manager
- India's Bharti group mulls Carrefour tieup
- Etisalat opens retail shop in Dubai Mall
- Ultra wealthy to spend more on luxury goods
- Kuwait group inks JV deal with China jeweller
- MAF in deal to set up retail academy
- Samsung, UPB sign deal to supply AC systems
- Samsung showcases latest UHD monitors
- Unilever named 'employer of choice' in Saudi
- New Nokia Asha range arrives in Bahrain
- Canon launches 2 compact B&W MFPs
- MAF to build new mall in Dubai IMPZ
- Big growth seen for Mideast retail sector