Nike unveils Ronaldo signature boots
Madrid, October 31, 2010
Nike has announced the launch of 'CR Mercurial Vapor SuperFly II' boot, which has been inspired by football star Cristiano Ronaldo’s lightning speed and effortless style off the pitch.
The CR Mercurial Vapor SuperFly II combines high-performance innovation and heritage of the Nike Safari print, said a statement from Nike.
Nike originally introduced the print on the Air Safari running shoe in 1987, and the unexpected aesthetic transformed performance footwear design.
At the time, trailblazing Nike designer and father of the Air Jordan series Tinker Hatfield began exploring non-traditional materials, patterns and colors to use in athletic footwear and conceived the now legendary ostrich-skin print, it added.
"The limited-run Air Safari quickly sold out and gained an ardent following for its striking design. Now the iconic print is back — this time on the feet of one of the best players in the world. The updated print has a stylized look, wrapping the entire boot and laces for a bold effect," said Hatfield, vice president of Creative Design at Nike.
Ronaldo’s signature CR Mercurial Vapor SuperFly II represents the first time the print has been applied to performance football footwear.
“The Air Safari showed that you can create an athletic shoe that is beautiful and different without forgoing high-performance utility,” Hatfield noted. “It helped individuals make a personal style statement whether they wore it on a run or out at night,” he added.
The game’s fastest player demands a boot that not only reflects his personal style but also delivers superb traction and responsiveness.
“The CR Mercurial Vapor SuperFly II makes a statement on pitch and the Safari print expresses my style,” said Ronaldo. “Combined with incredibly light and responsive performance the boot gives me everything I need to elevate my game,” he added.-TradeArabia News Service
More Retail & Wholesale Stories
- Global luxury brands for Riyadh expo
- Luxury brands step up battle for travelling shoppers
- Dutch food retailer SPAR announces Oman foray
- Panasonic unveils new range of kettles
- Tecbuy expands store-in-store concept in UAE
- Samsung launches advanced Galaxy model
- Majid Al Futtaim unveils new logo
- Rasasi showcases at Abu Dhabi expo
- Bawadi Mall draws record visitors in 2013
- Dubai retailer MAF plans $5bn investment by 2018