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Winners of perfume awards named

Dubai, December 2, 2010

Fragrance Foundation Arabia, a unit of US-based Fragrance Foundation, recently announced the winners of the first annual perfume awards in Dubai.

The FiFi Dubai awards, held at The Address Downtown Dubai, were divided into three main award categories namely: ‘Fragrance of the Year’ awards, ‘Retailer of the Year’ awards and ‘My favourite perfume of the Year’.

An independent jury panel determined the winners in the first two categories, whereas consumers were encouraged to vote online for the consumer choice category ‘My favourite perfume of the Year’.

“The FiFi Awards have become iconic since the first event was held in New York in 1972, and the awards were soon labelled as the ‘Perfume Oscars’ by opinion leaders around the globe,” said Grit Pannier, president of Fragrance Foundation Arabia.

“Today the FiFi awards celebrate fragrances in seven countries around the globe, including the USA, the United Kingdom, Germany, France, Japan, Russia and now Dubai.”

“The FiFi Dubai Awards are very unique because Arabia is the home of perfume and its people have cherished scents and their sensations for thousands of years. This heritage therefore inspired us to introduce the Arabian fragrance categories along with the International awards - a scenario that reflects the Middle East market,” he concluded.

More than 100,000 consumers voted online to determine the winner of the ‘My favourite perfume of the Year’ Award, and the winner of the consumer choice award International fragrance was Gucci Guilty by Gucci.

The winner of the consumer choice award Arabian fragrance was named as Kalemat by Arabian Oud.

“We are extremely pleased with the industry participation and the outcome of the first FiFi Awards, and would like to congratulate all the winners,” said Shahzad Haider, chairman of Fragrance Foundation Arabia.

“While the FiFi awards turn the spot light on the historic and yet so vibrant industry in the region, it is also very clear that fragrance production and trade in the Middle East has grown into a multi-billion dollar business with resilience unmatched in any other territory.”

“The Fragrance Foundation Arabia’s role is to support that growth and the FiFi awards is proof of the success of the concept. Never before have all major players of our industry been seen together in one ballroom,” added Haidar. – TradeArabia News Service




Tags: Dubai | perfumes | Fragrance Foundation Arabia | FiFi awards |

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