Visa, Egypt retailer in promotion tie-up
Cairo, December 30, 2010
Visa, the a global payments technology company, and Citystars, Egypt’s largest retail shopping centre, are offering shoppers a chance to win cash prizes during this year’s annual shopping festival.
At the festival Around Citystars in 60 Days, which runs until February 15, 2011, shoppers who spend EGP250 ($43) cumulatively or at one time with their Visa or Visa Electron cards at any Citystars outlet will be given a coupon to enter a draw to win one of five cash prizes of $10,000.
By exchanging the sales receipt for a raffle coupon at any of the shopping centre information desks inside Citystars, Visa cardholders will be entered into the draw.
Five lucky shoppers will win $10,000 each for a total of $50,000 in cash prizes during a live draw on February 24.
“Visa cardholders will not only benefit from the ease, security and reliability of using their payment cards during the Around Citystars in 60 Days shopping-festival, they’ll have the chance to win a significant cash prize, welcoming them into the New Year,” said Tarek Elhousseiny, general manager of Visa North and West Africa.
“Visa is proud to take part in this year’s Citystars shopping festival and sees the opportunity as a great way to reward shoppers who take advantage of the many benefits of using their Visa payment cards to make purchases.”
Shoppers will also get the chance to participate in the Citystars promotion and win its grand prize: a Jeep Wrangler Unlimited, during the course of the promotion.
“Each year shoppers flock to Citystars during the winter months to take advantage of New Year’s sales,” said Elhamy El Kerdany, Asset General Manager Co.
“This year with Visa sponsoring one of our two promotions, we are happy to reward shoppers with multiple chances to take more than just their purchases home with them. Each year we look for well respected partners to join us with our promotions in order to offer more for our clients as their happiness is our top priority,” El Kerdany added. – TradeArabia News Service