Adobe rolls out new creative suite product line
Dubai, April 11, 2011
Adobe Systems said it has launched its new Creative Suite 5.5 product line packed with innovations in HTML5 and Flash authoring tools empowering customers to create, deliver and monetise rich content and applications for any screen.
The new product line enables designers and developers to target popular and emerging smartphone and tablet platforms, as the revolution in mobile communications fundamentally changes the way content is distributed and consumed, said a statement from Adobe.
Today’s launch marks a significant change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media, it stated.
Adobe now plans to have milestone Creative Suite product introductions at 24-month intervals and – starting with Creative Suite 5.5 – major mid-cycle releases designed to keep the worldwide creative community ahead of the latest advances in content authoring, said its top official.
“Creative Suite 5.5 will drive the development of new digital experiences across devices, including all major smartphones and tablets,” remarked Shantanu Narayen, president and chief executive officer at Adobe.
“As publishers, media companies, advertisers and enterprises transform the way they develop and distribute their content, Adobe will be there to support them with technology innovations in content creation, management, measurement and distribution,” he added.
The Creative Suite 5.5 Web Premium suite will help designers and developers to deliver mobile applications on Android, BlackBerry Tablet OS, iOS and other platforms; create rich browser-based content across screens using HTML5; and leverage Flash Player to deliver premium video content, casual games and rich Internet applications, Narayen said.
The launch comes at a time when mobile devices are exploding in terms of sales and capabilities, radically altering the way content and applications are developed and consumed, he added.-TradeArabia News Service