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Harman ME upbeat on $200m revenue target

Dubai, April 28, 2011

Harman Middle East, a leading retail chain in home, professional and car infotainment, has registered good sales growth and is on track to achieve its $200 million revenue target by the end of June, said a top offcial.

Despite the impact of the recession, the company witnessed strong revenue growth for 2010 thanks to the region's growing consumer spending on high quality electronic products that use innovative technology and that too being offered at competitive package prices,' remarked Amit Malani, president, Harman Middle East.

Harman ME, he said, had registered $156 million in revenues for the third quarter of FY 2010-2011 surpassing the total revenues posted during the FY 2009-2010, Malani noted.

'These impressive growth figures complement the company’s current efforts to consolidate its presence in the Middle East region’s audio and video (AV) segment by rolling out the latest world class high quality audio visual equipment,' he pointed out.

“Our latest sales performance indicators reflect the positive results of our strategic sales and marketing initiatives to raise the awareness on the ‘Sound for Vision’ concept, which we have implemented. Harman is confident that we are sure to exceed our revenue targets for fiscal year 2010-2011,” said Malani.

'The company’s strong focus towards innovation and quality and the ability to understand our consumers have been major factors in the company’s drive for growth and development,' he noted.

'Our understanding of the diverse regional consumer market combined with diverse consumer buying trends has allowed us to set our sights on expanding our presence in the Middle East - thereby affirming our leadership in AV retail segment,' he added.

‘Harman house,’ Malani stated, has witnessed  significant growth across its range of home theatre systems, iPod / iPhone docking stations and AKG headphones.

'The retail arm also experienced large sales returns in its latest range of harman kardon Blu-ray Disc player, the BDS series,' he added.-TradeArabia News Service




Tags: Harman Middle East | car infotainment |

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