HTC has launched its Desire S smartphone model in the UAE that offers customers 'an exhilarating mix of style and innovation blending stunning design with power and speed.'

Inspired by the HTC Legend smartphone’s aluminum design, the new model has been sculpted out of a single block of aluminum making it feel solid and natural in the hand, while light to carry at 130 grams and measuring just 115 x 59.8 x 11.63 mm, said a company statement.

HTC Desire S is being retailed for Dh2199 ($599) and is now available across all leading retail channels.

"We are very excited the Desire S is now available in the UAE and will be subsequently rolled out across the entire region, supported by an extensive marketing campaign throughout the region with a high focus on print and online initiatives," said Neeraj Seth, regional marketing manager, HTC Mena.

"Developed to bring cutting-edge innovation to its customers in simple and natural ways that just make sense, HTC brings intelligence and innovation to the industry - narrowing the gap between the segment and functional sophistication of the smartphone category," Seth remarked.

"Consumers can expect to see HTC’s latest TV commercial highlighting the Desire S and future scheduled product launches in the coming quarter. The brand TVC will be aired across all Mena markets with additional focus on the UAE, Egypt and Saudi," he added.

According to him, the Desire S offers an exhilarating mix of style, innovation and features that extend people’s mobile experience in ways that feel personal and completely original.

"It is a perfect example of HTC’s mobile innovation and design coupled with dynamic smartphone features. As a successor to the popular awarding-winning HTC Desire, the new model blends stunning design with power and speed," said Mohamed Kais Zribi, Regional Manager, HTC Mena.

With Qualcomm’s new 1GHz Snapdragon MSM8255 processor, the phone offers snappy performance and power, he pointed out.

"A 5 megapixel colour camera with auto focus and LED flash, it offers dual front and back cameras, High Definition video recording and the 3.7 inch WVGA display presents multimedia content brilliantly, he added.-TradeArabia News Service