Nourhanne named Toujours ambassador
Dubai, June 22, 2011
Toujours Jewellery House, a leading brand owned by Saudi jewellery designer Kholoud Osama Kurdi, has named famous Arab singer Naourhanne as the brand ambassador for its upcoming collection.
Kurdi has been recognised as one of the top 30 jewellery designers in the world and the only Arab in the list.
She was dubbed the “Jewel of Arabia” by leading Jewellery media groups and jewellery rankers. Also she was the only Gulf national among top 30 global designers chosen by Eco Art International & the Prince Albert II of Monaco Foundation’s Jewellery Parade.
Expressing delight at Nourhanne's appointment, Kurdi said, 'She truly reflects the essence of the Toujours brand which has distinguished itself in creating jewellery that meets the changing tastes of our female customers.'
International jewellery houses look at Gulf as one of key markets because of the high purchasing power of the customers and their preference for latest designs and high quality, said the Saudi jewel designer.
An excited Nourhanne said it was a matter of great pride for her to have been appointed as the brand ambassador of the exclusive collection of the Toujours brand.
'I am doubly pleased because Kholoud Kurdi is behind this brand. She has achieved great success on the global stage and she is a symbol of what Arab women are capable of achieving internationally,” said the renowned singer.
According to Kurdi, Nourhanne has already started photo shoots for her new collection designed with Colombian green emeralds that weigh 30 carats and 20 carats of diamond and a pendant of white diamond that weighs 80 carats, that is handcrafted meticulously and innovatively.
Nourhanne is also featured on photos with a suite of pearls that reflects the color of the desert and that is injected with white diamond and which weighs 40 carat.
'At Toujours we pay great attention to color, size and the way they’re cut and their clarity level. This is the four-fold strategy we adopt here because we strongly believe that a great design should be a great choice of jewellery in the first place.'
'We choose our raw materials from Belgium, Russia and India for diamonds and Colombia and Kashmir for emeralds,' she added.-TradeArabia News Service