Saudi hardware group opens largest store
Dhahran, June 29, 2011
Saudi hardware retailer and wholesaler Saco has announced the opening of its largest store in the eastern province of Dhahran. This brings the total number of Saco outlets in the Kingdom to 20.
The largest total-solution home improvement superstore in Saudi, Saco said the launch of its mammoth store was aimed at reaching customers across the Kingdom.
Saco World is located in Dhahran Mall, a strategic shopping area providing its customers with a full line up of more than 45,000 items of equipment and hardware spread over 13 special sections in an area of more than 22,000 sqm, the company said in a statement.
It is an extension of the successful entries of Saco World in Jeddah last year and earlier in Riyadh and also provides more than 120 job opportunities for Saudi nationals, the statement added.
On the new store opening, Saco CEO Samir Al Hamidi said, “Our sense of pride is not about opening the largest store in the Kingdom or even the growth achieved year after year, but the confidence of our customers in our brand and our operation that mandate us to respond and fulfill their needs from A to Z.”
Al Hamidi pointed out that the launch of the largest Saco World comes as a result of extensive market research studies that specified the needs for such a store in Dhahran to serve the people of the Eastern Province.
According to him, Saco World has a new furniture section with innovative retail sales approach that allows customers to purchase by the piece offering more flexibility and choice to customers.
'We recently added a new line of children’s furniture to include bedrooms with new colors and designs suitable for various age groups, from newborns to elementary school graduates.'
In addition to bedrooms, Saco provides a wide range of bedroom accessories including wall paintings, hangers, chairs, storage units, curtains, and lighting fixtures, said Al Hamidi.
More conveniences are provided including a restaurant, coffee shop and a special entertainment area for children, all to create a unique shopping experience for customers, he added.
Haytham Al Hamidi, executive director for Sales and Marketing at Saco said, 'Our customer comes first and is the cornerstone of our interest. Therefore, Saco believes in building and investing in local talent.'
The company works closely with many government organizations and training institutions in the Kingdom to further develop its Saudi workforce in order to create a unique customer experience when shopping at Saco World, he added.-TradeArabia News Service