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Emaar Malls launches novel DSS promotion

Dubai, July 4, 2011

Emaar Malls Group is offering visitors an opportunity to win everything they desire this summer through an innovative promotion that spans all its malls, retail and leisure developments in Dubai.

The Emaar Malls Group said the ‘Everything You Desire This Summer’ promotion will run across all its malls - The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park until July 31.

Under this promotion, customers, by spending Dh300 ($82) at any of the four shopping outlets, get a raffle coupon that opens a world of prizes.

These include Dh15,000 in National Bonds daily and Emirates Holidays couple’s packages inclusive of two return tickets on Emirates and four nights’ accommodation in Mauritius, Maldives, Seychelles Johannesburg or Cape Town in South Africa.

The grand prize is Dh50,000 worth of National Bonds savings certificates.

Emaar Malls Group, the shopping mall unit of Emaar Properties, is partnering with Dubai Events and Promotions Establishment (DEPE) throughout DSS to offer a summer of fun for visitors and residents in Dubai, said a senior official.

Nasser Rafi, CEO said the shopping and leisure destinations of Emaar Malls Group are rolling out an unprecedented line-up of fun activities, bargain deals and raffle draws to celebrate summer festival.

Emaar Malls Group and Emirates Holidays have joined hands with Constance Le Prince Maurice Resort in Mauritius; MAIA Resort and Spa in Mahe, Seychelles; Velassaru Resort in Maldives; Table Bay Hotel in Cape Town; and The Palace of the Lost City at Sun City, South Africa for the promotion. 

Sweet Strawberries will provide roaming entertainment from July 14 to 15, while the Star Atrium will host the DSS signature event Min Biladi Al Emarat from July 17 to 26, and the Fashion Catwalk will regale fashion lovers with the Sheila and Abaya Fashion Show from July 27 to 29.

'The integrated ‘Summer in Dubai’ campaign reinforces Dubai’s strong appeal as a tourist destination during the summer months, attracting visitors from around the GCC region and other key markets. This campaign will further strengthen the retail and tourism sector of Dubai,” he added.-TradeArabia News Service




Tags: Dubai | DSS | promotion | Emaar Malls | desire | novel scheme |

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