KFH-Bahrain teams up with Virgin Megastore
Manama, July 27, 2011
Kuwait Finance House – Bahrain (KFH-Bahrain) and Virgin Megastore have teamed up to offer shoppers the opportunity to purchase their favourite products with low monthly instalments and a low monthly profit rate of 0.7 per cent.
The initiative will bring a host of benefits for both Virgin Megastore customers and Baytik Ijara cardholders. The marketing agreement aims to increase the awareness and exposure of the Baytik Ijara card together with the opportunity to offer Virgin Megastore customers in Bahrain City Centre a more flexible means of payment, said a statement.
A Baytik Ijara card branded kiosk is located within the Virgin Megastore to assist shoppers in obtaining more information about the card features and benefits and how to apply.
This partnership coincides with KFH’s “Double Your Chances of Winning” campaign in the Bahrain City Centre Summer Promotion. Shoppers can double their chances of winning in the promotion by simply using any of KFH’s cards including the Baytik Ijara card in any outlet in Bahrain City Centre. Shoppers can make use of this attractive offer by applying to obtain Baytik Ijara cards directly at the bank’s booth located on the ground level of Bahrain City Centre or the kiosk in Virgin Megastore.
Khalid Rafea, executive manager and head of banking group at KFH-Bahrain, said: "Providing the opportunity for special offers and easy finance at the places where our cardholders shop every day is what we are aiming for. This initiative with such a respected retail outlet as Virgin Megastore is a great example of how our partnerships can provide immediate rewards to both customers and retailers.”
“Bahrain has witnessed exciting developments in terms of cultural and entertainment initiatives. Our role as an entertainment brand is to continuously provide the newest and best electronic and entertainment products which can be affordable to all. Our partnership with KFH-Bahrain is just another way of offering additional value for our customers when they shop at Virgin Megastore and pay with easy instalments using their Baytik Ijara card", said Ismail Al Sardi, Virgin Megastore shop manager.
The Baytik Ijara Card enables customers to purchase durable goods, such as mobiles and electronics in easy monthly instalments over a chosen period of time. What is exciting and beneficial for the customer is the fixed low profit rate of 0.7 per cent per month. This unique financing facility provides customers a repayment schedule that can stretch up to 24 months, a finance limit of up to 6 times their salary and it is accepted in as many as 250 retail outlets throughout Bahrain. – TradeArabia News Service