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Ariel detergent taps into 3D technology

Jeddah, August 1, 2011

Ariel has taken the 3D technology to new heights and unveiled the first detergent that taps into this technology for a much more superior laundry result.  

Kash Shaikh, Ariel global external relations leader, said: “3D technology is revolutionising how we see and experience the world; we knew if we could harness it, then we could make our consumers’ lives better. We have been in the Saudi market for over 40 years and are committed to catering to Saudi consumers needs.”

Now for the first time in the kingdom, Ariel is bringing real 3D innovation to the world of fabrics and fashion by revealing a new ground-breaking cleaning formula.

“We’ve talked to hundred of women in the kingdom every year, and the common theme we’ve continued to hear is the need for deeper cleaning. Women is Saudi Arabia expect perfection when it comes to cleanliness and laundry.  Ariel women particularly have always demanded perfection. So we searched for the best technology to provide this benefit,” Shaikh continued.

Ariel scientists have spent more than three years developing the technology by bringing patented 3D tools to the laundry category for the first time.  “Our Ariel scientists used new 3-D technology to see and understand fabrics, fibers, and stains like never before,” he said.

The new 3D enhanced Ariel was launched in the Dubai as part of the company’s largest global launch event to date. Celebrating 3D and the innovations it has brought into our lives, more than 150 people, from nearly 27 countries around the globe, came together to be a part of the Middle East first ever 3D Fashion show, a statement said. -  TradeArabia News service




Tags: technology | Fashion | 3D | fabric | detergent |

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