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Fujifilm launches ‘hybrid viewfinder’ camera

Dubai, August 18, 2011

Fujifilm Middle East has launched a high-grade digital camera featuring the world’s first ‘hybrid viewfinder’ in the UAE.

The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September, 2010.

“The FinePix X100 is a technologically revolutionary camera with a classic finish and is aimed at professional and enthusiast photographers,” said Keitaro So, general manager, Fujifilm Electronics Imaging Division, Mena.

“It is an engineering marvel which can compete with the likes of SLR cameras at a very competitive price. We strongly feel it will prove to be one of our most popular cameras,” So added.

The new hybrid viewfinder combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in most compact or mirrorless digital cameras.

By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the hybrid viewfinder can show both the shooting frame and a variety of shooting data.

With ability to instantly switch between optical and electronic viewfinder images with a simple “one touch” control, the new feature offers users expanded freedom in the composition of shooting conditions, a statement said.

The reverse Galilean optical finder with a 0.5× magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.

In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable.

Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder.

The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on, the statement said.

The FinePix X100 features a custom CMOS high-performance sensor, internally optimized and developed exclusively for this model.

Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.

The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation, etc.

Allowing maximum creative expression with minimum hassle and enabling to view setting even when the power of the camera is turned off. Custom modes can also be used for a one-touch change in settings, according to the statement. – TradeArabia News Service




Tags: Dubai | digital camera | Fujifilm | Hybrid viewfinder |

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