Superdry launches new collection in UAE
Dubai, September 28, 2011
Superdry, one of the fastest growing international retailers and wholesalers of youth fashion, has launched its new collection for Autumn/Winter 2011 in the UAE.
Superdry, which is a favorite with celebrities such as Leonardo DiCaprio, Kate Winslet and Zac Efron as well as the footballer David Beckham, has included scout and mountaineering inspired future classics in the collection.
The women's collection for Autumn and Winter come with new attention to detail, leather finishes and exposed zips.
“Our Superdry Autumn/Winter collection represents an exciting development for an amazing brand that it is a mix of modern and casual styles expressing individuality, combined with unique patterns, to portray the true feel of autumn and winter elegance and style,” said Emad Husein, Superdry brand manager in the UAE.
“Moreover, it features jackets and boots perfectly suited for everyday use, with a huge collection for teenagers divided into several different themes.”
The new collection varies to include pieces that can be worn inside or out. Granddad stripe pyjamas and tartan teddies complete the sleep section. The range includes The Travel Collection which delivers quilted barrel bags, canvas satchels and oversize totes in worn block colours, denim and stripes.
Superdry also launched authentic scout rucksacks and vinyl school bags.
The new collection’s shirting comes with a fresh wash basket feel rubber washed linen or wax finish while double facing outer shirts have soft hand feels and sun worn hoods.
Superdry stores are now available in the UAE in Deira City Centre, Mirdif City Centre, Dubai Mall, Mall of Emirates and Dubai Marina Mall. – TradeArabia News Service