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Record sales for LG washing machine

Manama, November 22, 2011

Sales of LG Electronics (LG) 6 Motion washing machines have exceeded more than two million units worldwide since its debut in October 2009.

LG’s 6 Motion Direct Drive washing machines have recorded 2.25 million units in sales, which includes 1.25 million units of its front-loading washing machines as well as one million top-loading units, a statement from the company said.

Enabled by LG’s Inverter Direct Drive technology, the 6 Motion washing machine has won rave reviews. Its unique feature allows for more precise spin speed control and inner drum movements saves energy, time and gets clothes cleaner.

With a range of cycles optimised for different types of fabrics and delivering a wash that is as gentle as it is thorough, LG’s 6 Motion technology goes beyond mere “laundry”, the statement said.

“LG washing machines have gained a reputation as the most innovative appliances in the market today,” said HS Paik, president, LG Gulf. “6 Motion was a breakthrough when we unveiled it in 2009 and continues to lead the industry two years later.”

Due in large part to the popularity of LG’s 6 Motion washing machines, the company posted the best sales figures – in volume and value – for washing machines in 2010, according to figures provided by various market research companies, the statement said.

LG’s front-loading washing machines have been the best-selling front loaders in the world for the past two years, it said. – TradeArabia News Service




Tags: Bahrain | LG Electronics | Sales | Manama | Washing Machine | 6 Motion Direct Drive |

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