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Emerging markets to drive notebook sales growth

Dubai, December 13, 2011

Emerging markets are forecast to record a compound annual growth rate of 21 percent by 2015, according to recent data published by the research firm, IDC.

The data shows that EM region which includes the Middle East, Africa, China, Far East and Latin America, will play a key role in the growth of notebook PC sales in the coming five years.

The notebook industry in the Middle East has evolved considerably over the past few years, with more consumers in the region owning a portable computing device as the need for connectivity and productivity on-the-go increases.

Samsung Gulf Electronics has recorded a solid 65 percent growth in the first half of the year across the GCC.

“Consumers in the UAE are keen on purchasing unique notebooks that have a thin-and-light form-factor, long battery life and which deliver the highest performance. To sustain this demand, Samsung introduced a wide variety of mid-range and premium notebooks this year such as the Series 3 300V and Series 9,” said Raj Varma, general manager of IT sales group at Samsung Gulf Electronics.

The mid-range Samsung Series 3 300V offers premium design, extensive battery life of up to 7 hours and is available with a choice of colors. It includes Samsung’s innovative fast start technology, which allows users to get started within a few seconds of opening the display or pressing the power button.

The premium Series 9 notebook, offers the latest Intel Core i7 processor packed in premium casing. It is crafted from duralumin, a lightweight material that is twice as strong as aluminum and normally used in advanced aircraft design.

The 13.3” notebook weighs only 1.31kg (2.88lbs.) while measuring only 16.3mm (0.64inches) in depth, a statement from the company said.

“While notebooks such as the 300V drive volume sales, our premium notebooks are growing in popularity too as they offer both a comprehensive mobile computing experience and an attractive premium packaging design. The UAE is a unique market due to its diverse consumer needs and we expect notebook sales in the country to continue increasing year-on-year due to an upward trend in desktop replacement,” added Varma.

Sales in the emerging markets including the Middle East have already surpassed the mature markets, the statement said.

By 2015, this gap is poised to grow even larger as emerging markets are projected to ship 236 million notebooks according to figures by IDC, it said. – TradeArabia News Service




Tags: UAE | Dubai | IDC | emerging markets | Samsung Gulf Electronics |

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