BenQ, Eros launch new LED TV series
Dubai, December 28, 2011
BenQ, a leader in digital lifestyle innovations, and its partner for LED TVs, Eros, one of the leading suppliers of electronic and digital products, have launched three new models of the new L Series LED TV.
Over 150 resellers and key retailers attended the launch event at the InterContinental Hotel at Dubai Festival City.
“Our strong partnerships with our resellers continue to drive our presence across channels in our target markets in the region,” said Manish Bakshi, general manager of BenQ for the Middle East and Africa.
“The launch of our new L Series LED TV complements our strategic expansion plans. We are confident that with Eros as our trusted and strategic partner, we can boost our market presence in the digital lifestyle segment and drive sales across the region.”
BenQ’s new L-Series LED TV (with three new models L23, L32 and L42) comes in a simple yet elegant design with its high-gloss, crystal black display, a statement said.
It features a reflection defense panel that reduces reflections caused by other light sources in the room and Senseye - a BenQ-exclusive lifelike digital image enhancement technology that delivers 28 independent colour calibrations.
Two new LCD TV models the V32- 6000 and V42-600 were also showcased at the launch event.
“This launch event and our partnership with BenQ further consolidate our strength in consumer electronics. We are proud to have BenQ in our brand portfolio and look to reach them to more consumers,” added Eros Group’s chief executive Deepak J Babani. – TradeArabia News Service