Jacky’s foresees sales jump during DSF
Dubai, January 8, 2012
Jacky’s Electronics is foreseeing a double-digit sales increase as more tourists from Saudi Arabia and Africa are expected to flock its outlets during the Dubai Shopping Festival (DSF).
The event which started on January 5, will take place till February 5, a statement from the electronic company said.
Ashish Panjabi, COO of Jacky’s Electronics, said that DSF season is when the company’s sales double over a normal month. “We anticipate this period to be very busy in terms of footfall and sales. Last year, tourists helped contribute to our overall growth and we hope to even surpass it this year.”
Based on the YouGov study commissioned by Dubai Events and Promotions Establishment (DEPE), DSF contributed Dh15.1 billion ($4.11 billion) to Dubai’s economy with Dh5.9 billion ($1.61 billion) spent by regional and international visitors.
Jacky’s also expects fast-moving products such as internet TVs, laptops, DSLR cameras, smartphones and tablets to be popular among tourists, the statement said.
In addition, many local residents will look for good deals on appliances as many residential units, especially in areas like Dubai Marina, Downtown Dubai and Jumeirah Lakes Towers, are expected to come in the market this year.
Premium gifts sets such as perfumes, fragrance coffrets, pilot cases and writing instruments from leading brands will be given to customers who buy electronics products and gadgets from Jacky’s Electronics, it said.
Customers can choose from a wide list of their brands of perfumes and fragrance coffrets including Hugo Boss, Yves Saint Laurent (YSL), Gucci, D&G, Commes Des Garcons, and Van Cleef & Arpels among others. In addition, they can also choose from pilot cases from brands HP and Targus, and Cross writing instruments.
“This year’s theme ‘My Kind of Destination’, we would like to make their shopping experience satisfying and make Jacky’s their kind of destination for buying electronic products,” Panjabi explained.
The gift sets are bundled with key product categories ranging from laptops, digital cameras, mobile phones, tablets, gaming devices and TVs. During this period, customers can also avail the easy payment instalment schemes at 0 percent interest through ADCB, Barclays, Citibank, Emirates NBD, Mashreq, National Bank of Abu Dhabi and Standard Chartered.
Aside from these bundle offers, Jacky’s is also offering an extended warranty scheme of up to four years on all products. Customers can also recycle their old electronic products through Jacky’s eco-exchange programme, the statement said. – TradeArabia News Service
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