Esmod, Wafi partner to open fashion store
Dubai, March 13, 2012
Esmod Dubai, the only French institute fully dedicated to fashion in the region, has announced its partnership with Wafi mall in Dubai to open the Esmod Fashion Designers’ Incubator.
Established in line with Esmod Dubai’s corporate social responsibility agenda, the 2,500 sq ft facility provides a unique and highly visible talent incubator for selected Esmod graduates to showcase their collections, accessories and other exclusive creations.
The store will be used as a platform to guide participating alumni through the design, manufacturing, branding and marketing of their collections. The goal is to enhance the business skills of aspiring fashion entrepreneurs while promoting a ‘proudly made in the UAE’ mentality among the country’s fashionistas.
Importantly, the store displays exclusive individual pieces which are reasonably priced, with only a minimum markup, to be in line with market prices and to also ensure that Esmod designers generate maximum revenue.
A dedicated space has been arranged within the store for Wafi customers to benefit from Esmod Dubai’s popular Make Up short courses and also the Perfume Discovery & Creation course.
A unique new facet of the Perfume Discovery course is that participants will have their perfume creations produced and handed over to them in a personalised 50ml bottle. Esmod also revealed that a gallery space for fashion related exhibitions will regularly showcase creations.
“We embrace the responsibility of our actions and thus want Esmod Dubai’s fashion education programs to have a positive impact on the region’s fashion industry,” said Tamara Hostal, director and founder of Esmod Dubai.
“We owe it to the parents who have entrusted their loved ones to us to develop the best skills in fashion design from our wards and provide them with access to unique career opportunities. The Esmod Fashion Designers’ Incubator will serve as an ideal platform for them to start a successful fashion business.”
Layla Al Harmoudi, marketing manager at Wafi Mall, said: “We are very pleased to have Esmod institute in Wafi, Esmod Dubai is the only French Fashion Institution fully dedicated to vocational fashion training in the Middle East.”
“Fashion is always of the time in which you live. It is not something standing alone. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – TradeArabia News Service