Sony has launched its new SLT (single-lens translucent) camera featuring high-speed continuous shooting up to 12fps and full-time continuous auto-focus in still and video shooting.

The new Alpha 57 (Alpha SLT-A57) features the translucent mirror technology, which directs incoming light to the CMOS image sensor and the AF sensor at the same time.

The A57 brings together a 16.1 mega pixel Exmor APS HD CMOS sensor and the latest generation BIONZ engine to reproduce remarkably accurate images with stunningly low noise across a wide ISO 100–16,000 range.

Framing, focusing and real-time preview can be achieved on the camera’s high-resolution Tru-Finder that offers a wide viewing angle. The electronic viewfinder additionally permits photographers to capture exactly what they see on the screen.

The A57 is equipped with an exclusive auto portrait framing feature that uses face detection and ‘rule of thirds’ to help beginners compose professional quality images.

Sony’s proprietary By Pixel Super Resolution Technology allows cropped images to maintain their full resolution. Additionally copies of the cropped and original photos are saved, giving users total freedom to edit their images at convenience.

The A57’s Clear Image Zoom enables users not quite ready to invest in expensive telephoto lenses to explore zoom photography with impressive results. The technology analyses every pixel in an image and optimally processes them in accordance with Sony’s unique database. This allows users to achieve up to 2.0x zoom with image quality that remains almost indistinguishable from an optical zoom lens.

A successor to the highly popular A55, the A57 is a new addition to Sony’s SLT series that combines sophisticated design with new shooting advances, making professional specifications an affordable feature.

Sony is consistently engaged in reviewing its manufacturing operations and business practices to ensure products are developed in an environmentally responsible manner. In line with this agenda, the Alpha A57 uses recycled plastic in its chassis and includes up to 10 per cent of recycled material.

The A57 will be available in Sony showrooms and other authorized outlets shortly, a statement said. – TradeArabia News Service