Microsoft picks Dolby for Windows 8
Dubai, May 7, 2012
Dolby Laboratories has announced that Microsoft has selected Dolby Digital Plus to create the most realistic and immersive audio experiences for Windows 8 on tablets and PCs.
The addition of Dolby Digital Plus enables the playback of Dolby-encoded content across a growing number of devices, a statement from the company said.
“Dolby’s goal is to deliver the best possible entertainment experience, wherever content is delivered through broadcast, broadband, or wireless networks,” said Ramzi Haidamus, executive vice president, sales and marketing, Dolby. “Today’s announcement underscores the essential role that Dolby Digital Plus plays in delivering high-quality sound for online entertainment services and personal media applications.”
“Widespread availability of Dolby Digital Plus on Windows 8 will enable more people to enjoy cinematic sound anytime, anywhere, and on any device,” he added.
“With the incredible growth of online download and streaming media, particularly for video content, this agreement ensures a great audio experience for those consumers who wish to download or stream TV and movies containing Dolby Digital Plus,” said Tami Reller, chief financial officer and chief marketing officer, Windows and Windows Live, Microsoft.
“Additionally, all of their existing and future home videos recorded with Dolby Digital Plus audio will work great on Windows 8 right out of the box,” he said.
Incorporated in more than 640 million devices, Dolby Digital Plus transforms the entertainment experience and is recognised as a standard for high-quality audio on many types of products, including smartphones, tablets, PCs, connected TVs, Blu-ray Disc players, and game consoles.
Developers will be enabled to deliver the highest level of immersive experiences and cinematic sound through Windows 8 APIs in desktop and metro-style apps, including those developed for x86 and ARM architectures, the statement said.
Dolby Digital Plus 5.1-channel decoding and Dolby Digital two-channel encoding will be supported in all PCs and tablets licensed to run Windows 8, Windows 8 Pro, and Windows RT editions, it said. – TradeArabia News Service