Splash launches ‘Being Human’ in MidEast
Kuwait City, May 31, 2012
Region’s leading high street retailer, Splash, has inked a deal with Being Human, which is pioneered and promoted by Salman Khan, one of India’s top actors, to launch its brand across stores in the Middle East.
The Being Human tees which are part of the offering from the brand use colour and style to highlight its dedication to the cause of education and healthcare for the underprivileged and proceeds from sales go to the Being Human Foundation.
The collection is produced and provided by Mandhana Industries, the exclusive licensee for Being Human merchandise.
Raza Beig, CEO, Splash & ICONIC, said: “One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause.”
“Affordable, yet making a definite style statement like all Splash clothing, the Being Human wardrobe will give customers across the GCC a chance to contribute to the foundation, which supports the twin cause of education and healthcare,” she said.
The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the offering.
Manish Mandhana, managing director, Mandhana Industries, said: “It is our endeavor to promote the brand ‘Being Human’, in countries where Salman Khan is known and loved. The Middle East is our very first international destination and we are extremely pleased to partner with Splash. The ‘Being Human’ line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”
Being Human is available in Centrepoint stores located at Al Rai, Salmiya, Fintas, Awqaf, Hawally & Fahaheel and Splash store at The Avenues. – TradeArabia News Service