Sony launches 2 Xperia waterproof phones
Dubai, June 3, 2012
Sony Mobile, a subsidiary of Tokyo-based Sony Corporation, has launched two new Xperia smartphones featuring scratch resistant mineral glass displays and water resistance.
Xperia go and Xperia acro S have meet industry standard IP ratings (International Protection) for protection against dust and water immersion, said a statement.
Available globally from the third quarter of 2012, Xperia go and Xperia acro S enable easy connectivity to share and enjoy content on TV, smartphone, laptop or tablet, it added.
Industry research demonstrates that consumers consider durability and water resistance as important features when purchasing a smartphone.
A study conducted in Japan by Mobile Marketing Data Labo highlighted water resistance in the top three most important features for smartphone buyers.
In a recent poll on Sony Mobile’s Facebook community, more than a third of participants stated durability as the most important feature when choosing a smartphone.
Also, Xperia acro HD, which has the same durability and water resistance features as Xperia acro S, has been the best-selling smartphone in Japan since its launch in March, further demonstrating the appeal of durability and water resistance.
The Xperia go offers a 3.5-inch Reality Display powered by Mobile Bravia Engine and a 5MP camera, among other features.
Xperia acro S has a 4.3-inch HD Reality Display for razor sharp clarity, full HD video recording, HD video chat, easy HDMI TV connectivity to enjoy content on the big screen. NFC enabled, Xperia acro S can easily open applications with one touch against an Xperia SmartTag. – TradeArabia News Service
More Retail & Wholesale Stories
- Wifi lighbulb launched in UAE
- Seiko unveils GPS watches
- Géant opens 2nd supermarket in Abu Dhabi
- MAF malls in Dubai unveil festive décor
- Global luxury brands for Riyadh expo
- Luxury brands step up battle for travelling shoppers
- Dutch food retailer SPAR announces Oman foray
- Panasonic unveils new range of kettles
- Tecbuy expands store-in-store concept in UAE
- Samsung launches advanced Galaxy model