Canon upgrades top SLR camera
Dubai, July 8, 2012
Canon Middle East has enhanced its EOS 7D, a high performance digital SLR (single-lens reflex), with firmware v2, adding a range of new features and building on the camera’s high speed and advanced handling.
The new benefits include a higher maximum RAW burst rate, in-camera editing functions, user-definable Auto ISO and support for Canon’s latest GPS Receiver, GP-E2.
Originally launched in 2009, the EOS 7D was carefully developed based on the feedback from thousands of photographers from across the globe.
Offering a combination of image quality and versatility across a range of photography styles, even today it is still considered to be one of the best APS-C cameras on the market, a statement said.
When developing the new firmware Canon followed a similar approach, gaining direct user feedback to bring the EOS 7D up to date with enhanced performance and a greater range of shooting capabilities and creative functionality.
With an 18 Megapixel APS-C CMOS sensor, Dual Digic 4 processors and an extended maximum ISO of 12,800, the EOS 7D offers fast, high-quality shooting at speeds of up to 8 frames per second.
Thanks to the new firmware which adds powerful memory management algorithms taken from Canon’s flagship EOS-1 series, photographers will now be able to enjoy greater flexibility in continuous shooting, with the maximum RAW buffer now extended to a new high of 25 RAW files or 130 JPEGs.
Combining with the camera’s high 18MP resolution and 14-bit image processing, this will allow photographers to capture the decisive moment with rich detailed images.
A range of newly-added editing functions also gives photographers more control over how images look, allowing post-production to begin in-camera.
Photographers can now process their RAW files and correct artefacts such as peripheral illumination, distortion and chromatic aberration. Additionally, adjustments to white balance, sharpness and Picture Style, as well as a host of other parameters, can now also be made immediately after shooting, with the results saved as new JPEG files. JPEGs can also be instantly resized, without the need for a computer.
Photographers can now easily filter large volumes of pictures on their way back from a shoot using an image rating facility.
The EOS 7D’s new firmware provides extended versatility across both stills and movies. Newly-added control of Auto ISO enables photographers to limit the maximum ISO speed to any point within the native ISO 400-6,400 range.
Improved audio functionality in movie mode also provides aspiring videographers with greater control while shooting videos. Users can complement the camera’s Full HD (1920x1080p) movie footage with 16-bit digital stereo sound, sampled at broadcast-quality 48KHz, and new manual control of audio levels allows users to choose from 64 sound levels.
Firmware v2 also provides added capacity for users to track the location of their images with new support for the GPS Receiver GP-E2 – Canon’s latest high-performance GPS unit.
Firmware v2 will roll out across the region from August 2012, the statement said. – TradeArabia News Service
More Retail & Wholesale Stories
- Panasonic to showcase top AV solutions in Dubai
- Alhokair eyes US, UK buys; plans debut sukuk
- 20 countries back Abu Dhabi jewellery show
- SanDisk launches 128GB memory card
- Canon launches 30x zoom PowerShot
- Bin Hindi unveils new 'Twenty20' sales plan
- Nokia tops UAE mobile handsets market
- Spinneys to set up distribution centre at Kizad
- P&G wins product innovation awards
- Xerox names MEA general manager
- India's Bharti group mulls Carrefour tieup
- Etisalat opens retail shop in Dubai Mall
- Ultra wealthy to spend more on luxury goods
- Kuwait group inks JV deal with China jeweller
- MAF in deal to set up retail academy
- Samsung, UPB sign deal to supply AC systems
- Samsung showcases latest UHD monitors
- Unilever named 'employer of choice' in Saudi
- New Nokia Asha range arrives in Bahrain
- Canon launches 2 compact B&W MFPs
- MAF to build new mall in Dubai IMPZ
- Big growth seen for Mideast retail sector
- Rosette, GoExport enter partnership deal
- Samsung opens new outlet in Abu Dhabi
- Epson launches new thermal receipt printer
- Utoor Perfumes signs deal with Mezaj Arabia
- UAE group opens supermarket in Bahrain
- Marks & Spencer opens big store in Kuwait
- UAE clothing imports soar to $960m
- Samsung launches 2 wearable tech devices