UAE fashion brand launches sales portal
Dubai, August 29, 2012
Zari O’ Breesam, a leading UAE brand that offers Emirati-inspired fashion apparel, has unveiled an interactive sales portal that allows customers to order and buy products online and get them home delivered.
The portal at zariobreesam.com allows customers to pay in US dollars, euros or pounds. It is supported by a shopping cart feature that allows buyers to pick products from a large collection displayed on the portal, replicating the real on-ground shopping experience.
“The portal forms part of our aggressive marketing strategy focused on establishing a global footprint. Through this portal any woman in the world who appreciates our fashion is our client,” says Nazek Al Sabbagh, a UAE business woman and founder of the home-grown brand.
“We developed the portal in a way that offers an ideal shopping experience backed by secure payment solutions.”
“The launch of this website will come as great news to our customers from the Gulf who sometimes travel to our shop in Dubai to buy just one item. Now they can do it online through the click of a mouse,” Al Sabbagh added.
Shoppers can check their order history from the website and also add to their wish list. They will have their independent account to manage their shopping from ‘Zari O’ Breesam’ online portal.
Al Sabbagh added: “By creating an account, clients are able to shop faster, update the order status, and keep track of the orders they have placed earlier.”
The Zari O’ Breesam collections, Colours of Ramadan, Winter Nights and Hawa Al Bareh which are displayed on the portal offer more than 160 items backed by images, to allow customers to either pick and add to the shopping cart or compare with other items.
Al Sabbagh added: “Customers can view every single item in detail, as it is worn by a model. In the pilot phase, we have asked our regular clients to try out the website and give us their feedback. Our goal is to offer buyers an ideal shopping experience which no other local or Middle East fashion brand has been able to offer.”
The Zari O’ Breesam brand uses special textiles from quality fabrics and handmade embroidery using loom, decorated with precious and semi-precious stones.
Al Sabbagh concluded: “Our online portal is a digital portal to our fashion house. Those who find it convenient to visit our shop are welcome to do so; others are more than welcome to shop through this innovative and world class portal.” – TradeArabia News Service