Moda Mall unveils new fashion campaign
Manama, October 18, 2012
Bahrain’s ultra-modern shopping destination, Moda Mall, has unveiled its unique fashion campaign ‘All Eyes on You at Moda Mall’, which offers fashion-conscious shoppers to experience the world of fashion styling and make-up artistry.
The highlight of the fashion campaign is the unique styling lounge which was officially inaugurated by leading TV beauty expert and prominent make-up artist, Joelle Mardinian. Held at the central court of Moda Mall, the inaugural ceremony was attended by distinguished guests, members of the press and a large number of Joelle’s fans.
As part of the inauguration ceremony, Mardinian held two exclusive live make-over sessions highlighting the latest fashion trends in make-up and hair styling. The opportunity provided Moda Mall’s visitors an opportunity to get a glimpse of the renowned beauty expert in action and obtain valuable fashion tips from the fashion guru in person. The ‘Styling Lounge’ will be open to shoppers until October 30.
Over the two-week period of the campaign, visitors to the styling lounge can enjoy complimentary consultancy services - Abir Achkar, a certified image consultant and stylist who will provide personalised advice on exclusive image management services, styling solutions, fashion advice and make-up tips; leading hair-stylists and consultants from the Heads-up Salon, who will advise and provide hairstyling tips; an exclusive Nail Art Bar, with nail designing professionals from the Lavish Salon providing the latest nail art inspired by designer collections, and beauticians and make-up artists on hand to assist visitors.
In order to stay up-to-date with what’s ‘in’ this season, the lounge is also complemented with regular exclusive showcases from a range of high-end brands at Moda Mall. This includes De Beers, J Boutique Ruzan, MaxMara, Lanvin, Marc Jacobs, Sufana, Al Othman, Fendi, Versace, Fawzia Al Nafea, Emernegildo Zenga, and Canali.
Mardinian began her career as a professional makeup artist in London. She currently hosts a weekly television series which focuses on women and helps them find their true beauty. She was recognised as the Arab Woman of the Year in 2010 for her success and accomplishments throughout the Middle East. She is also the founder and owner of ‘Maison de Joelle’, a chain of beauty salons in UAE and Saudi Arabia.
Moda Mall is home to exclusive brand name boutiques previously unattainable in the Kingdom. The mall not only provides savvy and sophisticated shoppers with access to the finest designer clothing and jewellery brands, but also the tastes, sounds and sensations of the most glamorous destinations on the fashion map.
Offering a 1,700 space car park shared with the adjoining Bahrain World Trade Center, Moda Mall is open all days of the week from 10 am till 10 pm. – TradeArabia News Service