Dubai centre stores toys from 112 China factories
Dubai, December 13, 2012
Toys from over 112 factories from China are showcased at the Dh15 million China's Chenghai Toy Center at Dubai’s Business Village, a statement said.
These factories have attracted customers from across the Middle East, Asia and other geographies during the ‘3rd Chenghai Toys Promotion Festival’ this year which concludes on December 15, said BS International, the trading arm of China's Shantou Chenghai Government.
Dubai-based BS International is promoted and supported by China's Shantou Chenghai Government.
The centre is spread across 35,000sq ft and stores over 70,000 samples as it aims to be an integral link between the toy industry in the Middle East and manufacturers in China.
Over 70 per cent toys in the Middle East market are imported from China. China’s toy market is expected to double to Dh33 billion by 2015 from 2010, according to the China Toy and Juvenile Products Association.
Ji Huilin, general manager of BS International, said: “As China has become the leader of the toy industry in the world and Chenghai has become the hub of the toy industry in China, a visit to our centre in Dubai is equal to a trip to China. At the centre the customers can receive the real time price quotation and relevant information from Chinese companies and factories, carry out online discussions and acquire services from both the Dubai Center and China based factories at the same time. To showcase the potential and quality of Chenghai toys, the Centre is currently giving out attractive discounts during the ‘Chenghai Toys Promotions’ season.”
“Today the global market conditions are tough and we want to establish this centre as a platform for Chenghai's toy industry and provide benefits to both buyers and toys manufacturers and thereby reduce the cost for all parties. We update our products on a weekly basis and offering consistent prices which are at par with China. On an annual basis we organise events for both the manufacturers and customers to understand the market conditions and arrive at the best possible solution to tackle the market challenges.” added Huilin.
"We believe that we will play a large role in growing this industry and create a niche for ourselves in the Middle East through our presence in Dubai as our hub. This centre which is a gathering of hundreds of small, medium and large scale toy manufacturers will also serve as an advertisement for 'Chenghai Toys' in the Middle East," added Tony Yu, director for BS International, Middle East. – TradeArabia News Service