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Depe lauds shopping festival partners

Dubai, December 30, 2012

Dubai Events and Promotions Establishment (Depe), has commended its private sector partners for their support to the upcoming Dubai Shopping Festival (DSF), one of the biggest shopping extravaganzas in the world.

The 18th edition of DSF will kick off on January 3 and run upto February 3, said a statement from Depe, the event organisers.

On its long-standing partnership, CEO Laila Mohd Suhail said Depe was committed to supporting all those players in the private sector who have a pivotal role in helping Dubai maintain its position as one of the best shopping and tourism destinations in the world.

“As a new year dawns, we are delighted to welcome back all our partners in the private sector who have been keen to support the festivals and events organized by Depe every year starting with the DSF, remarked Suhail.

"We are also overwhelmed by the response from a large number of partners who are eager to join us and extend their support to the 18th edition of the festival," she stated.

According to Suhail, the private sector is not only a key player behind Dubai’s growth but also the engine that ensures the smooth and successful running of the Dubai Shopping Festival and other initiatives every year.

"The retail and events sector are pillars of Dubai’s economy as is evident by the recently released official statistics that show DSF 2012 had injected Dh14.7 billion ($4 billion) into Dubai’s economy," she noted.

Ibrahim Saleh, the festivals co-ordinator general, Depe, said: "Year after year, DSF proves its importance as a global event to Dubai, and it has raised the bar of excellence for the festivals and events industry to new heights, thus cementing Dubai’s leadership in this field. This would have not been possible without the commitment of our stakeholders, especially our devoted supporters from the private sector."

Saleh gave examples of how a true partnership evolves across the years, pointing out to the cooperation with Al Zarooni Group to illuminate the skies of Dubai with daily fireworks during DSF, and the daily raffle draws being held in collaboration with AW Rostamani Group and the Dubai Gold and Jewellery Group that can change people’s lives, in addition to cooperating with Al Futtaim Group to host many grand events at the Festival Promenade, and so forth.

“DSF has the ability to bring people together, and we will make sure that this trend continues in the future” he concluded.

Emirates has been a leading sponsor of the DSF since the event’s inception. "Emirates carries thousands of international visitors to Dubai each year to take part in the shopping and leisure festivities and to enjoy the diverse experiences Dubai has to offer as a destination,” said Sheikh Majid Al Mulla, Emirates’ senior VP, Commercial Operations, Gulf, Middle East and Iran.

Emaar Malls Group – The Dubai Mall is a strategic partner of Depe and has been associated with Dubai Shopping Festival since its inception.
"As the region’s most anticipated retail and entertainment extravaganza, DSF activities are central to our visitor engagement initiatives. We recorded strong visitor arrival during DSF 2012, and we are confident of surpassing it next year, backed by Dubai’s strong credentials as the region’s tourism and retail hub," said Nasser Rafi, CEO Emaar Malls Group.

Ahmed Alkhaja, DWTC VP (Venues) said, “DSF is in line with our vision to reinforce Dubai’s position as a leading destination in hosting and organizing international events, fairs, and exhibitions to attract more visitors and tourist from all round the world.”

“We will be hosting the Carpet and Arts Oasis, one of the main events of DSF 2013, which will show rare and unique handmade carpets from different countries in the world,” he added.      

Fuad Al Najjar, the senior director – Asset Management, Shopping Malls from Majid Al Futtaim Properties said, "2013 marks the 18th year we have supported the Depe, and we are pleased to once again confirm our commitment as a strategic partner. Together, our three flagship malls: Deira City Centre, Mirdif City Centre and Mall of the Emirates look forward to joining hands and bringing out the best of what Dubai truly has."

Mohammed AR Al Fahim, the CEO of Paris Gallery Group said: "DSF 2012 was very successful, in terms of business and the opportunities it opened up for us. We showcased our unique and exclusive luxury products to a wide range of customers from all parts of the globe. People got to taste the luxurious lifestyle of Dubai, and experienced the grandeur of this ever-growing amazing city.”

Noaman Al Saleh, the media relations & CSR Manager, Enoc said: “Our association with DSF enables us to highlight our commitment to supporting the city’s economic growth, make a difference to the community through the raffle draws, and raise the benchmark on unparalleled customer service while strengthening our brand reputation among residents and international visitors.”

Michel Ayat, the CEO of Arabian Automobiles (flagship company of AW Rostamani and exclusive distributor of Nissan, Infiniti and Renault in Dubai and the Northern Emirates) said: "Arabian Automobiles has been a strategic DSF partner since its inception. A considerable percentage of our sales in 2012 can be attributed to the DSF, and we expect to see similar sales figures in this edition of the festival."

Commenting on Dubai Duty Free’s sponsorship, Colm McLoughlin, the executive vice chairman said: “This event has been a driving force in attracting tourists and establishing Dubai as a business and holiday destination, and next year more than ever promises to be the best yet. We look forward to working with the organisers in enhancing our sponsorship during what is a busy travel period at Dubai International Airport.”

Bruce von Kaufmann, the assistant GM Dubai Festival City Mall, said: “This year’s ‘Dubai at its Best’ theme is highly emotional and designed to create a deep long-lasting bond between the people, who live in Dubai and those who visit Dubai for its numerous attractions during DSF."

"One of the latest additions to these attractions is Dubai Festival City Mall’s new ‘Light and Water Show’ which will leave an indelible memory on our visitors for its spectacular sights, laser lights, fire effects and sounds using as its backdrop the unique canvas of Dubai’s skyline,” he added.

Charlotte Ferry, the marketing and events manager, Mercato and Town Centre Jumeirah said, "Having worked closely with the Depe team over the years, we always strive to meet and exceed expectations of residents and visitors to Dubai. We look forward to kick-starting the New Year with DSF, followed by a calendar of exciting and enjoyable events which really do bring out the very best of Dubai."

Saif Al Mansoori, the Emirates NBD deputy head, Group Marketing and Branding, said,.“Dubai has successfully established itself as a retail destination of choice both internationally and across the region, and is home to one of the largest collections of leading consumer brands. The emirate’s position in the global retail sector has been further strengthened by the continued success of the annual DSF."

Karim Beg, Visa’s head of regional marketing for Mena said,: “Visa was proud to have played its part in helping the 17th edition of the DSF to be such a great success. Spending was on the increase and Visa achieved an amazing 22 per cent year on year growth during DSF 2012, with inbound card spend totaling over $497 million compared to $406 million last year.

"Card holders from Russia, Saudi Arabia and the United Kingdom were the top spending countries – with each showing significant increases in spend compared to DSF 2011," he added.-TradeArabia News Service
 




Tags: retail | Dubai Shopping Festival | Private sector |

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