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Iron Man 3 to feature TCL products

Dubai, January 15, 2013

TCL Multimedia Technology Holdings has announced that it will launch a series of collaborations with Hollywood blockbuster Iron Man 3 through brand placement, joint promotions and authorised usage of creative elements.

TCL’s smart TV, particularly the world’s largest 110-inch 4K full high-definition 3D LCD TV (UHD) panel, cloud technology and mobile handsets will be featured in Iron Man 3. This move will illustrate comprehensively the innovative products and strong capability of the group, widening the horizon of audiences from around the world, a statement from the company said.

Niranjan Gidwani, deputy CEO, Eros Group, authorised distributors for TCL, said: “The Iron Man franchise is a phenomenon which has taken the world by storm in the past few years. TCL has done the same in the UAE since its launch in 2009 and we are proud and excited to be part of this upcoming event.”

“Eros Group has the experience in this area given the TCL-Transformers 2 tie-up on 2010 which we unveiled in the UAE. We are creating a marketing blitz for the movie premiere and the tie-up and are looking forward to an exciting spring season.”

“TCL has been committed to building an international, young and vibrant brand image in the areas of branding culture and entertainment marketing, to deepen its brand influence. Over the years, TCL has been establishing brand placement, joint promotions and authorized usage of creative elements arrangements with various Hollywood commercial movies, such as Transformers 3, The Avengers, Batman 3 – The Dark Knight Rises and Cloud Atlas.”

The group has been aiming at showcasing to consumers from around the world its innovations and technologies, as well as the young, trendy and internationalised element of its brand charisma, through the influential international blockbusters, the statement said.

Widely sought after by movie fans from around the world, the superhero movie series Iron Man 3, co-produced by The Walt Disney Company and Marvel Studios, will be released on May 3, simultaneously in the United States, China and other selected countries.

“This is the first commercial co-production with huge investment between Hollywood and China. Elements of Chinese culture had been incorporated in the shootings and the plot lines, marking a milestone collaboration between movie industries in the US and in China,” said producer, Iron Man 3.

“We apply the most stringent standards in selecting our commercial partners. Despite an emergence of expressions of collaboration interests from many international and top-notch companies since this project began, we finally chose TCL for its position as a world-renowned electronics consumer brand with leading innovation capability, its high level of internationalization and experiences in collaborating with many different Hollywood titles. We believe that TCL is our best partner in promoting this movie to markets around the world.”

Zhao Zhongyao, chief executive of TCL Multimedia, said: “TCL has attached great importance to the collaboration with Hollywood. Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the Iron Man 3 theme, bringing more wonderful user experiences to consumers.” – TradeArabia News Service




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