Du, a top telecom operator in the UAE, has teamed up with Apple to launch the region’s first Apple carrier shop-in-shop concept that will see Apple shops opening in various du shops across the UAE.

Maher Murad, vice president – Retail Sales, du, said: “Telecom retail experience in the UAE will not be the same again following our collaboration with Apple.”

“This initiative is an exciting one for us, as it demonstrates our commitment to customer satisfaction by continually improving their retail experience.”

Highlights of the concept include an Apple shop within du shop, Apple trained and managed sales representatives, Apple-level service as well as special offers, he added. – TradeArabia News Service