Montblanc unveils new-look store in Dubai
Dubai, September 3, 2013
German luxury retailer Montblanc has unveiled a new-look facade for its flagship boutique in the Dubai Mall this month.
The clean, crisp lines, 3-D monochromatic detailing and LED illumination of the façade bring a new dynamism and sense of luxury to the exterior of the boutique, said a statement.
The 320-sq m boutique will offer distinctive writing instruments, recognised timepieces, fine leather goods and jewellery collections.
Maxime Harrar, managing director, Montblanc UAE, said: “Montblanc’s Dubai Mall boutique has earned its place as one of Montblanc’s top 15 flagship boutiques because of its size and also because of its success. A leader in every sense of the word, the Dubai Mall boutique has now become the first globally to unveil this spectacular new façade that not only represents the luxury positioning of the brand, but is also in keeping with the exclusive Dubai Mall environment in which it is located.”
The re-opening of the boutique coincides with the launch of the Montblanc Heritage Collection 1912 that heralds a new era in the art of writing while celebrating the spirit of Montblanc’s early beginnings, said the statement.
The boutique also introduces the latest Montblanc Writers Edition writing instrument this month which honours Honoré de Balzac, one of France’s greatest writers, and a specially crafted Montblanc Star World-Time GMT Automatic timepiece, featuring Abu Dhabi as a time zone, it said. - TradeArabia News Service
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