Norwegian water 'Isbre' launched in UAE
Dubai, September 15, 2013
Acentria Global, a general trading company based in Dubai, has launched the Norwegian drinking water brand Isbre in the UAE.
The Norwegian glacier spring water is the purest natural water on planet, a statement quoted independent laboratory analysis as showing.
The analysis also show that Isbre has the lowest total dissolved solids (TDS) ever recorded for a natural, unprocessed water, it said.
“Isbre's TDS is four parts per million and that means Isbre's glacial water source is nearly, completely pure. No filtering or water treatment is used or necessary. No other popular drinking water comes close,” said the statement.
Isbre means "glacier" in Norwegian. “Microbiological testing has shown that the levels of salt, mineral and metal compounds are incredibly low in Isbre glacier spring water,” it added. – TradeArabia News Service
More Retail & Wholesale Stories
- Al Meera opens first 24/7 mall in Qatar
- Fijitsu scanners feature PaperStream
- LG launches new tablet in UAE
- Major jewellery expo opens in Dubai
- Weber renews Carrefour UAE partnership deal
- BMMI marks ‘Quality Month’
- Philips launches Airfryer XL
- Mena online spending to hit $15bn by 2015
- China Homelife Dubai kicks off
- Acer launches new EMEA brand campaign