Acer launches new EMEA brand campaign
Dubai, December 2, 2013
Acer has launched its first-fully integrated marketing campaign to highlight its product range and innovation to audiences across Europe, the Middle East and Africa (EMEA).
‘A Touch More’ has been designed to re-energise Acer’s premium brand positioning through above and below-the-line activities, including public relations, social media marketing, in-store and out-of-home advertising.
It has been developed in collaboration with Havas Worldwide (Creative, Düsseldorf/Amsterdam) and ZenithOptimedia (Media/London).
Targeting ‘modern explorers’ and style-conscious consumers, it will focus on highlighting innovation in touch screen technology and form factors, and associate the brand with the sense of touch in how people use devices.
It will focus particularly on Acer’s Aspire and Iconia flagship products across the range of touch-enabled ultrabooks, convertibles, and tablets.
“It is a major, fully integrated and comprehensive multichannel campaign to show consumers how Acer is redefining the way in which they can use touch across the technology devices they love and use every day,” said Hajo Blingen, vice-president Marketing, Acer Europe, Middle East and Africa.
“It is based on our core brand values of being curious, progressive and human in what we offer, and aims to encourage people to use their devices in ways that are a touch smarter, simpler, classier, cooler – to get more out of the way they use the technology,” said Blingen. - TradeArabia News Service