Philips launches Airfryer XL
Jeddah, December 3, 2013
Philips has launched its new Airfryer XL aimed at helping Middle Eastern families to cook healthier food at home.
Since its launch in 2010, the Airfryer has proven popular in the region, enabling people to enjoy tasty fried food with up to 80 per cent less fat than traditional frying and without the need to add oil, said a statement from Philips.
The new model is aimed at meeting the needs of larger families, with a capacity to cook 50 per cent more, using the same Philips Rapid Air technology, it said.
Dr Ruquiya Alusmani, clinical dietitian, diabetic educator and supervisor of Public Education, said: “Taking steps to prevent and control the health issues plaguing our region, should be our number one priority. Leading a healthy lifestyle doesn’t mean that people need to take extreme measures and struggle or deprive themselves. Making small changes in cooking methods is one great step to ensure the entire family eats healthy.”
Haitham Karanouh, senior sales manager, Philips Saudi Arabia, said that all Saudi media outlets will be supplied with an Airfryer XL for their canteens to help them improve the health and wellbeing of the employees.
In addition, Philips has also announced a weight loss competition and healthy eating plan targeting all journalists in the kingdom.
The new product is available in all major electronic stores across the region accompanied with a recipe book containing 30 recipes to help get started on the path to healthy eating. - TradeArabia News Service
More Retail & Wholesale Stories
- Samsung launches Chromebook 2 Series
- Emaar to list shopping malls & retail subsidiary
- Acer targets double digit growth in Saudi
- Origin offers a chance to win luxury doors
- Big jewellery show opens in Abu Dhabi
- Casio offers G-Shock in camouflage patterns
- AdvanTag to launch mobile app in Dubai
- Bahrain Duty Free plans $2.6m revamp
- Sennheiser unveils new microphone system
- Centrepoint opens 100th store in Dubai
- Panasonic to showcase top AV solutions in Dubai
- Alhokair eyes US, UK buys; plans debut sukuk
- 20 countries back Abu Dhabi jewellery show
- SanDisk launches 128GB memory card
- Canon launches 30x zoom PowerShot
- Bin Hindi unveils new 'Twenty20' sales plan
- Nokia tops UAE mobile handsets market
- Spinneys to set up distribution centre at Kizad
- P&G wins product innovation awards
- Xerox names MEA general manager
- India's Bharti group mulls Carrefour tieup
- Etisalat opens retail shop in Dubai Mall
- Ultra wealthy to spend more on luxury goods
- Kuwait group inks JV deal with China jeweller
- MAF in deal to set up retail academy
- Samsung, UPB sign deal to supply AC systems
- Samsung showcases latest UHD monitors
- Unilever named 'employer of choice' in Saudi
- New Nokia Asha range arrives in Bahrain
- Canon launches 2 compact B&W MFPs