Reebok unveils Spring/Summer collection
Dubai, January 8, 2014
Leading athletic brand Reebok has unveiled its Spring/Summer 2014 collection with a series of bold imagery.
Shot by internationally renowned sports and fashion photographer and director, Carlos Serrao, the lookbook images are an exciting direction for Reebok as the concept focuses on the relationship between the movement of the body and the Reebok footwear and apparel - each shot highlights this relationship in detail.
The imagery has used Reebok’s athletes to bring the products to life, they are shot as they each move through their respective fitness disciplines.
Yan Martin, VP of Global Brand Marketing, said: “We understand that the human body was made to move, and we believe that people need to continuously be challenged to fulfill their potential. We’re committed to enabling people to move the way their body was meant to – helping them get the most out of life.
“Fitness in Motion amazingly captures the potential of human movement and is the perfect way to showcase our bold Spring/Summer 2014 collection.”
The collection will be available in Reebok stores and leading sports stores across the Middle East region starting February. - TradeArabia News Service