Ali Al Hashimi
MAF launches new community retail concept
Dubai, February 24, 2014
Majid Al Futtaim (MAF), the leading shopping mall, retail and leisure pioneer across Mena, has launched a new neighbourhood retail concept focused on offering a balanced mix of practical and lifestyle-oriented stores in local communities.
The inaugural centre, My City Centre in Nasseriya, Sharjah is a Dh84 million (22.8 million) investment, and marks the first brand to be launched under the company’s new corporate identity.
“My City Centre is a continuation of Majid Al Futtaim’s new brand strategy, and another milestone demonstrating the growing momentum of our expansion plans driven by new concepts, into new markets,” said Dimitri Vazelakis, executive managing director – Shopping Malls for Majid Al Futtaim - Properties.
“With My City Centre, we are reinforcing Majid Al Futtaim’s brand promise to create great moments for everyone, every day by creating a tailored product dedicated to meet the needs of residents in local communities. With the launch of our first location in Nasseriya, we are delighted to introduce the first My City Centre to the burgeoning Sharjah community.”
Visitors to My City Centre can expect a similar quality to that found at Majid Al Futtaim’s City Centre shopping malls, but within an accessible and convenience-minded environment. My City Centre, Nasseriya features 21 stores across 5,540 sq m of retail space and is anchored by a Carrefour Market, which is complemented by a varied mix of amenities, services and lifestyle options from banking, casual dining, electronics, accessories and pharmacy.
“My City Centre, Nasseriya addresses the immediate needs of residents by offering a tailored mix of practical and lifestyle-oriented shopping options, while also acting as a social hub for the local community,” said Ali Al Hashimi, mall manager for My City Centre, Nasseriya. “Nasseriya is a booming residential neighbourhood, for which My City Centre will cater to a variety of immediate, daily needs from grocery shopping to banking and dining.”
Majid Al Futtaim plans to develop additional My City Centres across the UAE, with the aim to bring convenient shopping and lifestyle experiences to residential communities with several similar centres planned to open over the next five years. – TradeArabia News Service