Huawei ranks 3rd in smartphone shipments
Dubai, March 20, 2014
Huawei, a leading global ICT solutions provider, was ranked third in global smartphone shipments last year, according to the leading market research and analysts firms International Data Corporation (IDC), Strategy Analytics and Canalys.
In the Middle East, the company has made significant strides over the last year by forging strategic alliances with leading telecom operators, distribution and retailer partners underscoring the company’s drive to increasing its overall visibility in the consumer space, said a statement.
It has 10 regional offices with more than 3,800 employees, it said.
According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Huawei retained its number three position worldwide in 2013, with the highest year-on-year increase among the leading vendors at 67.5 per cent.
It captured 4.9 per cent market share in 2013 with smartphone shipments of 48.8 million units, up from four per cent in 2012.
Global smartphone shipments increased by 38 per cent in 2013, with over one billion smartphones sold in 2013.
Huawei attained a year-on-year increase of 56.5 per cent in Q4 2013 with smartphone shipments of 16.4 million units, up from 10.5 million units in Q4 2012. Huawei shipped 55.5 million mobile phone units in 2013, ranking number five with three per cent global market share.
“Huawei maintained its number three position worldwide, attained the highest year-on-year increase among the leading vendors, and raised its brand profile with a higher proportion of self-branded units compared to the ODM work it had done for other companies,” said IDC.
According to Huawei, 52 million smartphone units were shipped in 2013, more than a 60 per cent year-on-year increase from 2012 with a total sales revenue increase of 18 per cent to $9 billion for the year.
The company’s smartphones accounted for 87 per cent of its phone product line in 2013, of which 12 per cent were mid-to-high class phones priced over $250, such as the flagship high-end smartphone HUAWEI Ascend P6, which is now on sale in over 100 countries and has surpassed three million unit shipments since it was launched on June 18, according to Huawei.
It also launched a series of promotional campaigns worldwide to build its ‘Make it Possible’ brand, which included sports sponsorship activities with leading football organisations, such as Arsenal Football Club, Liga de Fútbol Professional (LFP) in Spain, AC Milan in Italy and Borussia Dortmund in Germany. - TradeArabia News Service
