Xerox Emirates initiative tackles grey market
Dubai, March 30, 2014
Xerox Emirates, a joint venture between Xerox Corporation and Mohamed Hareb Al Otaiba, supported by Dubai Economic Department, have initiated a nation-wide programme to counter the illegal import of grey market consumables.
The raids were conducted in Dubai and Abu Dhabi, where many traders were caught engaging in illegal trading resulting in heavy fines and the confiscation of their stocks.
The programme to clamp down on illegitimate trading is part of a long term plan to protect the trademark, reputation and quality of the Xerox brand name in UAE.
Andrew Home, general manager, said: “We are primarily concerned about the impact on our customers’ experience and our channel partners who invest in building their businesses and whose profit is directly impacted by illegal import.”
In addition to working with law enforcement officials, Xerox also conducts partner training to help the channel improve their knowledge of the grey market and its disadvantages to their customers.
The size of the grey market globally has been reported to be between $3.5 billion and $4 billion according to research from The Imaging Supplies Coalition.
The grey markets reduce customer satisfaction, loyalty and ultimately impact service levels provided by companies such as Xerox Emirates, it said. - TradeArabia News Service