Top Italian beauty brand launched in UAE
Dubai, April 16, 2014
Nazih Group, a leading distributor of salon products and equipment in Mena, has launched Alter Ego Italy, the world-renowned professional hair care brand, in the UAE.
Nazih Hamad, managing director of Nazih Group, said: “Alter Ego Italy is a salon exclusive brand – both in product as well as belief. Science and nature are integral part of Alter Ego Italy, and this region has a strong penchant for natural products.
“We are happy to be working closely with such a brand in the region. This launch is a very important breakthrough in hair care and hair coloring industry across UAE and Gulf, which further consolidates the reputation of Nazih Group in the personal care segment.”
Nicoletta Peruzzo from Alter Ego Italy, said: “Alter Ego Italy’s global reputation, backed by our 25 years of experience and specialised expertise in hair care and the latest hair coloring technology is well known.”
“We are excited to be in the region, and offer our world-class products and our professional skills to our clients in the UAE and Gulf. We are also happy to be working closely with a leading group such as Nazih in this amazing growth journey,” he added. – TradeArabia News Service