Bedat & Co - Geneve opens outlet in UAE
Dubai, May 29, 2014
Bedat & Co Geneve, a luxury timepiece maker founded by Mme Simone Bedat, has opened its first ‘Shop-in-Shop’ in the Middle East in partnership with Dubai-based watch and jewellery boutique owner Al Futtaim Watches & Jewellery.
The store, within ‘The Watch House’ store at Wafi Mall, is the first one among five others to open soon including in the Dubai mall by the end of May, said a statement.
Charmaine Low, marketing manager of Bedat & Co Geneve, said: “We are very excited about our entry into the UAE market and our promising partnership with renowned retailer Al-Futtaim Watches & Jewellery. As the only brand for today’s modern women founded by a woman, we are well versed with shopping environments and believe The Watch House at Wafi Mall matches perfectly with our brand ideology!”
“Our Dubai brand-store will embody many of our trademark ‘identifiers’, including strong, confident cherry-wood and deep, rich purples in a beautiful Art Deco environment for which we are now very well known,” she said.
Thomas Dotzek, senior general manager, Al-Futtaim Watches & Jewellery, said: “We believe Bedat & Co Geneve, with their beautifully crafted timepieces, offers our customers something truly different and as a retailer, that really excites us. We look forward to a strong long-lasting relationship in the industry.”
Headquartered in Dubai, Al-Futtaim Watches and Jewellery is part of Al-Futtaim Group consisting of more than 65 companies with operations in areas as diverse as real-estate, automotive, construction, electronics and commerce. - TradeArabia News Service